Price:2028 rub.Buy

William Duggan. Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)

Publisher:
Year:2012

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how...

Price:3309 rub.Buy

Stacy Blackman, Daniel J. Brookings. The MBA Application Roadmap: The Essential Guide to Getting into a Top Business School

Publisher:
Year:2008

Since 2001, when she launched Stacy Blackman Consulting, Stacy Blackman has helped clients gain admission to every top business school in the world. Stacy has been profiled in several publications, including Fortune Magazine, BusinessWeek, and the Wall Street Journal.Since his graduation from the Harvard Business School, Daniel J. Brookings has worked as a strategy consultant. Since 2003, Daniel has advised scores of MBA applicants on how to create an effective personal branding strategy and craft compelling applications.Now Stacy Blackman and co-author Daniel J. Brookings share their MBA admissions secrets in this concise guide, featuring 56 short, easy-to-digest chapters!

Price:1571 rub.Buy

The MBA Career Bible, 2005 : The Vault Guide to Careers and Hiring for Business School Students and Recent Graduates (Vault MBA Career Bible)

Publisher:
Year:2004

Book DescriptionNow in one affordable guide, Vault provides an annual up-to-date overview of major MBA career paths.

Price:1379 rub.Buy

Lauren Vicker, Ron Hein. The Fast Forward MBA in Business Communication

Publisher:Wiley
Year:1999

The Fast Forward MBA in Business Communication brings you the information you need when you need it most - now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of two of today's leading experts on business communication. In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls. Here are all the tools you need to improve your business writing and presentation skills - and become a more successful manager in the process. You'll discover how to: Analyze your audience so you get the right message to the right people; Improve your logic to power up written documents and oral presentations; Write stronger...