Price:2028 rub.Buy

William Duggan. Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)

Publisher:
Year:2012

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how...

Price:5475 rub.Buy

Peter Lorange. Thought Leadership Meets Business: How business schools can become more successful

Publisher:
Year:2008

Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career, Thought Leadership Meets Business offers significant new insights into the factors that have led to the delivery of high-quality executive education at the International Institute for Management Development (IMD).

Price:1571 rub.Buy

The MBA Career Bible, 2005 : The Vault Guide to Careers and Hiring for Business School Students and Recent Graduates (Vault MBA Career Bible)

Publisher:
Year:2004

Book DescriptionNow in one affordable guide, Vault provides an annual up-to-date overview of major MBA career paths.

Price:5053 rub.Buy

Kitty O. Locker. Business and Administrative Communication with CD, PowerWeb, and BComm Skill Booster

Publisher:
Year:

This Sixth Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings – the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM – round out the learning experience with Business and Administrative...