Price:2028 rub.Buy

William Duggan. Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)

Publisher:
Year:2012

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how...

Price:14415 rub.Buy

Madhu Viswanathan, S. Gajendiran, R. Venkatesan. Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the Asia-Pacific Region: Issues, Concerns and Prospects)

Publisher:
Year:2008

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the “know-why” or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.

Price:3244 rub.Buy

Industries and Careers for MBAs, 2006 Edition: WetFeet Insider Guide (Wetfeet Insider Guide)

Publisher:WetFeet, Inc.
Year:2005

Industries & Careers for MBAs profiles a host of industries and careers that hire newly minted MBAs. Its the perfect starting point for MBAs ready to research their next career. This WetFeet Insider Guide covers 19 industries and 10 career functions; key jobs for MBAs, with current salary ranges and overall job prospects; top-ranked companies; and common career tracks.

Price:5053 rub.Buy

Kitty O. Locker. Business and Administrative Communication with CD, PowerWeb, and BComm Skill Booster

Publisher:
Year:

This Sixth Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings – the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM – round out the learning experience with Business and Administrative...