Price:2028 rub.Buy

William Duggan. Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)

Publisher:
Year:2012
Pages:176
ISBN:0231160526

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows ...

Price:5475 rub.Buy

Peter Lorange. Thought Leadership Meets Business: How business schools can become more successful

Publisher:
Year:2008
Pages:260
ISBN:052189722X

Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career, Thought Leadership Meets Business offers significant new insights into the factors that have led to the delivery of high-quality executive education at the International Institute for Management Development (IMD).

Price:515.1 rub.Buy

Phil Carpenter, Carol Carpenter. Marketing Yourself to the Top Business Schools

Publisher:Wiley
Year:1995
Pages:224
ISBN:0471118176

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: Tips on matching your strengths and interests with those of your target schools Candid interviews with admissions directors and alumni Advice on writing focused, persuasive essays Twenty actual applicant essays on frequently asked topics —with frank evaluations of why these essays worked Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies ...

Price:622.7 rub.Buy

Paul Bodine. Great Application Essays For Business School

Publisher:McGraw-Hill
Year:2005
Pages:160
ISBN:978-0-07-174655-7, 0071452990

If you're applying to a business school these days, you need more than good grades, high GMAT scores, and an impressive resume. You need to write attention-grabbing essays that express your individuality, identify your goals, and play up your talents and strengths. Written by a renowned admissions consultant who has helped applicants get accepted into the nation's top schools, this all-in-one guide will show you what today's top-level admissions offices are looking for. Filled with clear guidelines, insider tips, and winning samples, it will lead you through every step of the application essay process. You'll learn how to organize and structure your writing, avoid common pitfalls, and market yourself like a pro.